Speaker: Daniel Day Director of Account-Based Marketing at Snowflake
From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Learn first-hand from an ABM Director (and Professor) how to use large data pools to append intelligence to your accounts and better tailor 1:1 messaging.
This session covered:
- How to understand the value of filling blind spots in your account database with Intent data
- How to build relationships with sales leaders through account intelligence
- How to use Intent data to supercharge your 1:1 campaign efforts