Beyond Sales Prioritization - The Pervasive Power of Using Intent Data as a Gateway for ABM - Snowflake - Intent Event 2018

October 8, 2018

Speaker: Daniel Day Director of Account-Based Marketing at Snowflake

From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Learn first-hand from an ABM Director (and Professor) how to use large data pools to append intelligence to your accounts and better tailor 1:1 messaging.

This session covered: 

  • How to understand the value of filling blind spots in your account database with Intent data
  • How to build relationships with sales leaders through account intelligence
  • How to use Intent data to supercharge your 1:1 campaign efforts
Previous Flipbook
Cloudera - Driving Sales and Marketing Through Data Visualization - Intent Event 2018
Cloudera - Driving Sales and Marketing Through Data Visualization - Intent Event 2018

Speaker: Stefanie Dombek, Sr. Manager of Marketing Operations & Analytics at Cloudera

Next Flipbook
Intentional Serendipity in Practice - Salesforce's Use of Intent Data to Build Marketing Intelligence - Intent Event 2018
Intentional Serendipity in Practice - Salesforce's Use of Intent Data to Build Marketing Intelligence - Intent Event 2018

Speakers: Ben Howell, Head of Demand Generation - Americas, Salesforce Ajit Deshpande, VP Marketing Busines...