Other content in this Stream
7:14Bombora - Sustainable Marketing - Erik Matlick
It's time for marketing's sustainability movement. Excessive ads and emails inundate people, worsening the pile of marketing pollution. Learn from Bombora's CEO Erik Matlick about how you can be part
27:56Intent Event 2018 - Intentional Serendipity in Practice: Salesforce's use of Intent data to build marketing intelligence
All too often organizations feel the pressure to act from a top-down strategic plan. This is often at the expense of speed and potential innovation. Sometimes it's best to be iterative to solve tact
14:11Intent Event 2018 - From Heart to Head - How Juniper Networks' Data Transformation is Driving Smarketing
Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of financial factors, Juniper’s data lake now powers a global account-based strategy. Hear from
21:42Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo
For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied aro
21:31Intent Event 2018 - Beyond Sales Prioritization: Using Intent Data as a Gateway for ABM - Daniel Day - Snowflake
From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Watch Snowflake's ABM Director (and ABM Professor) discu
13:14Intent Event 2018 - Driving Sales and Marketing through Data Visualization - Stefanie Dombek - Cloudera
Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects. With Bombora's Intent data and analytics, Cloudera created a sales r
The Right Time and Place. How Informatica is Making its Marketing Matter More - Intent Event 2018
Speaker: Steven Shapiro, VP of Global Digital Marketing and Buyer’s Journey at Informatica
Cloudera - Driving Sales and Marketing Through Data Visualization - Intent Event 2018
Speaker: Stefanie Dombek, Sr. Manager of Marketing Operations & Analytics at Cloudera
Beyond Sales Prioritization - The Pervasive Power of Using Intent Data as a Gateway for ABM - Snowflake - Intent Event 2018
Speaker: Daniel Day Director of Account-Based Marketing at Snowflake
Intentional Serendipity in Practice - Salesforce's Use of Intent Data to Build Marketing Intelligence - Intent Event 2018
Speakers: Ben Howell, Head of Demand Generation - Americas, Salesforce Ajit Deshpande, VP Marketing Business Planning & Analytics, Salesforce Moderated by: Mike Burton, Co-founder & SVP at Bombora
From Heart to Head - How Juniper Networks' Data Transformation is Driving Smarketing - Intent Event 2018
Speakers: Brian Cooper, Senior Director, Marketing Analytics and Data Science, Juniper Networks Leila Schwarz, Sr. Marketing Manager of Business Insights and Demand Generation EMEA, Juniper Networks
Marketo's Secrets to Leveraging Intent Data for ABM - Intent Event 2018
Speaker: Mike Madden, Director of North America Commercial and Customer Demand Generation at Marketo
Scaling for Success - Oracle's Account-Based Strategy with Connected Data, Intelligence and Experiences - Intent Event 2018
Oracle speakers: Kelvin Gee Bence Gazdag Shelby Aprile Saurabh Rastogi Moderator: Mike Burton, Bombora
The Cooperative B2B Ecosystem - Intent Event 2018
Pat Moore, Bloomberg Marcus Witte, SourceMedia Michael Sanchez, CBSi Bombora speakers: Nico Halecky, Rob Armstrong, Mike Burton