Speaker: Stefanie Dombek, Sr. Manager of Marketing Operations & Analytics at Cloudera
Forget self-driving cars, try self-driving sales. Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects. With Intent data and analytics, Cloudera created a sales recommendation dashboard to help reps succeed in Account-Based Marketing and sales. Hear how Cloudera used data visualization to put sales in the driver’s seat.
This session covered:
- How Cloudera tackled the age old sales problem: who to target and with what message
- How to use data visualization to empower a sales team
- The use cases for the sales recommendation dashboard in driving sales and marketing programs