Cloudera - Driving Sales and Marketing Through Data Visualization - Intent Event 2018

October 8, 2018

Speaker: Stefanie Dombek,  Sr. Manager of Marketing Operations & Analytics at Cloudera

Forget self-driving cars, try self-driving sales. Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects. With Intent data and analytics, Cloudera created a sales recommendation dashboard to help reps succeed in Account-Based Marketing and sales. Hear how Cloudera used data visualization to put sales in the driver’s seat.

This session covered: 

  • How Cloudera tackled the age old sales problem: who to target and with what message
  • How to use data visualization to empower a sales team
  • The use cases for the sales recommendation dashboard in driving sales and marketing programs
Previous Flipbook
The Right Time and Place. How Informatica is Making its Marketing Matter More - Intent Event 2018
The Right Time and Place. How Informatica is Making its Marketing Matter More - Intent Event 2018

Speaker: Steven Shapiro, VP of Global Digital Marketing and Buyer’s Journey at Informatica

Next Flipbook
Beyond Sales Prioritization - The Pervasive Power of Using Intent Data as a Gateway for ABM - Snowflake - Intent Event 2018
Beyond Sales Prioritization - The Pervasive Power of Using Intent Data as a Gateway for ABM - Snowflake - Intent Event 2018

Speaker: Daniel Day Director of Account-Based Marketing at Snowflake