Speakers: Brian Cooper, Senior Director of Marketing Analytics and Data Science at Juniper Networks
Leila Schwarz, Sr. Marketing Manager of Business Insights and Demand Generation EMEA at Juniper Networks
Moderator: Brett Gordon, Associate Professor of Marketing at Kellogg School of Management at Northwestern University
Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of financial factors, Juniper’s data lake now powers a global account-based strategy. Hear from the team responsible about how they are collaborating with Northwestern, to create and implement an integrated approach that is opening up new business areas.