Intent Event 2018 - From Heart to Head - How Juniper Networks' Data Transformation is Driving Smarketing
Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of financial factors, Juniper’s data lake now powers a global account-based strategy. Hear from the team responsible about how they are collaborating with Northwestern, to create and implement an integrated approach that is opening up new business areas.