Intent Event 2018 - Intentional Serendipity in Practice: Salesforce's use of Intent data to build marketing intelligence
All too often organizations feel the pressure to act from a top-down strategic plan. This is often at the expense of speed and potential innovation. Sometimes it's best to be iterative to solve tactical business needs and connect individual solutions to a broader, cohesive picture. This is the approach that 20-year-old 'startup' Salesforce is using to create an AI-driven marketing organization. It's this 'Intentional Serendipity' that brought Intent data into Salesforce. Hear how Intent data has penetrated Salesforce to bring togetherness and success across its sales and marketing.