Intentional Serendipity in Practice - Salesforce's Use of Intent Data to Build Marketing Intelligence - Intent Event 2018

It's time for marketing's sustainability movement. Excessive ads and emails inundate people, worsening the pile of marketing pollution. Learn from Bombora's CEO Erik Matlick about how you can be part

All too often organizations feel the pressure to act from a top-down strategic plan. This is often at the expense of speed and potential innovation. Sometimes it's best to be iterative to solve tact

Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of financial factors, Juniper’s data lake now powers a global account-based strategy. Hear from

For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied aro

From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Watch Snowflake's ABM Director (and ABM Professor) discu

Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects. With Bombora's Intent data and analytics, Cloudera created a sales r