Speakers: Kelvin Gee, Sr. Director of Modern Marketing Business Transformation, Oracle
Bence Gazdag Sr. Director of Global Marketing Demand Center & Technology, Oracle
Shelby Aprile, Manager of North America Marketing, Oracle
Saurabh Rastogi, Sr. Director Digital Transformation - EMEA & APAC Marketing, Oracle
Moderator: Mike Burton, Co-Founder and SVP Data Sales, Bombora
Coordinating in-market activities is a challenge that many organizations face. Imagine doing it with 420,000 customers in 175 countries! Hear how Oracle is changing its global go-to-market approach, technology and processes, and operationalizing its account-based strategy across sales and marketing to support the company’s shift to the cloud.
This session covered:
- The benefits (and challenges) of taking an account-based approach
- How to operationalize a Fit + Intent + Engagement strategy
- The best way to approach synchronous orchestration of marketing and sales activities in-market