Speakers: Pat Moore, Data Scientist at Bloomberg
Marcus Witte, SVP of Integrated Marketing Solutions as SourceMedia
Michael Sanchez, Senior Director of Integrated Marketing-Tech at CBSi
Nico Halecky, Director of Data Science at Bombora
Rob Armstrong, Co-founder and SVP of Product at Bombora
Mike Burton, Co-founder and SVP of Data Sales at Bombora
This three-part session plumbs the dynamics of contribution to how the intent ecosystem works. Bloomberg, SourceMedia, and CBSi, will share their approach to data collaboration.
Executives from Bombora will show you how to identify businesses and the topics they are interested in to generate industry and buyers’ journey insights that can be activated across the full funnel of activation platforms.