Speaker: Steven Shapiro, VP of Global Digital Marketing and Buyer’s Journey at Informatica
The holy grail for marketers is delivering the right message, to the right person, at the right time. But this isn’t just an aspiration for Informatica. The company has actually built a model to track its audience throughout the customer journey and recognize the right time to engage with them. And it’s used Intent data to make sure the content that they receive is on point.
Learn how Informatica uses Intent data cross-functionally to engage on a global scale, find quality leads and optimize its marketing spend.
