From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Watch Snowflake's ABM Director (and ABM Professor) discuss using large data pools to append intelligence to your accounts and better tailor 1:1 messaging.
7:14It's time for marketing's sustainability movement. Excessive ads and emails inundate people, worsening the pile of marketing pollution. Learn from Bombora's CEO Erik Matlick about how you can be part
27:56All too often organizations feel the pressure to act from a top-down strategic plan. This is often at the expense of speed and potential innovation. Sometimes it's best to be iterative to solve tact
14:11Juniper Networks is giving new meaning to the often hyped term, ‘data-driven’. Forced to change because of financial factors, Juniper’s data lake now powers a global account-based strategy. Hear from
21:42For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied aro
13:14Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were most relevant to prospects. With Bombora's Intent data and analytics, Cloudera created a sales r
Speaker: Steven Shapiro, VP of Global Digital Marketing and Buyer’s Journey at Informatica
Speaker: Stefanie Dombek, Sr. Manager of Marketing Operations & Analytics at Cloudera
Speaker: Daniel Day Director of Account-Based Marketing at Snowflake
Speakers: Ben Howell, Head of Demand Generation - Americas, Salesforce Ajit Deshpande, VP Marketing Business Planning & Analytics, Salesforce Moderated by: Mike Burton, Co-founder & SVP at Bombora
Speakers: Brian Cooper, Senior Director, Marketing Analytics and Data Science, Juniper Networks Leila Schwarz, Sr. Marketing Manager of Business Insights and Demand Generation EMEA, Juniper Networks
Speaker: Mike Madden, Director of North America Commercial and Customer Demand Generation at Marketo
Oracle speakers: Kelvin Gee Bence Gazdag Shelby Aprile Saurabh Rastogi Moderator: Mike Burton, Bombora
Pat Moore, Bloomberg Marcus Witte, SourceMedia Michael Sanchez, CBSi Bombora speakers: Nico Halecky, Rob Armstrong, Mike Burton
