Intent Event 2018 - Beyond Sales Prioritization: Using Intent Data as a Gateway for ABM - Daniel Day - Snowflake

December 20, 2018
From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Watch Snowflake's ABM Director (and ABM Professor) discuss using large data pools to append intelligence to your accounts and better tailor 1:1 messaging.
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Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo
Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo

For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue t...

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Intent Event 2018 - Driving Sales and Marketing through Data Visualization  - Stefanie Dombek - Cloudera
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Like many sales teams, Cloudera’s lacked insight into which accounts to focus on and what messages were mos...