Company Surge® for HubSpot - FAQs

Company Surge® tells you which businesses are researching the products or services that you and your competitors sell. It's now integrated directly into HubSpot to prioritize prospect engagement in your existing marketing workflows. Download the Company Surge® for HubSpot one-pager and presentation deck for more information. 

Frequently asked questions:

  1. What edition of HubSpot is required for the integration?  
  2. How does the integration work?
  3. How often is Company Surge® data refreshed in HubSpot? 
  4. Does the integration connect with other HubSpot hubs, such as the Sales Hub, Service Hub, or Free CRM Hub?
  5. What are the benefits of Company Surge® for HubSpot?
  6. How can I use Company Surge® data in HubSpot?
  7. Can I get net new accounts showing intent on my topics through the HubSpot integration?
  8. What is the pricing for Company Surge® for HubSpot?
  9. Can the data sync with Salesforce?

 


  1. What edition of HubSpot is required for the integration?

Company Surge® for HubSpot is compatible with all editions of the Marketing Hub, Sales Hub, Service Hub and the Free CRM Hub.

2. How does the integration work?

Company Surge® integrates with HubSpot via the HubSpot app marketplace. It integrates with the 'Companies' object as a custom property. The integration requires setting up a custom property groups and selecting the companies to sync with Company Surge® data. Check out the integration guide for more details. 

3. How often does Company Surge® data refresh?

Company Surge® data refreshes weekly with new data available on Sundays.

4. Does the integration connect with other HubSpot hubs, such as the Sales Hub, Service Hub, or Free CRM Hub?

Yes. Company Surge® integrates with customer properties on the company level in HubSpot and can be used across the other hubs.

5. What are the benefits of Company Surge® for HubSpot?

  • Increase efficiency by knowing which accounts to prioritize and where to route them
  • Generate greater impact from nurture programs by delivering relevant content and messages based on Intent topic interest
  • Scale pipeline in less time, with fewer resources

6. How can I use Company Surge® data in HubSpot? 

There are many ways to get value. A few common ways include:

  • Account list creation and expansion - identify target accounts in an active buying cycle to engage based on research activity
  • Account prioritization and routing - prioritize target accounts in an active buying cycle and route accordingly
  • Enhanced lead nurturing - tailor nurture content on topics that your target accounts are actively researching

If you have other HubSpot hubs such as Sales Hub, you can also use the data for sales prioritization and sales engagement sequences.

7. Can I get net new accounts showing intent on my topics through the HubSpot integration?

This is a highly requested feature and is currently on our product roadmap. With your Company Surge® for HubSpot subscription, you can access the Bombora user interface to receive net new accounts interested in your relevant topics. 

8. What is the pricing for Company Surge® for HubSpot?

Company Surge® for HubSpot starts at $22,500 annually. 

9. Can the data sync with Salesforce?

Yes, you can sync the data from HubSpot to Salesforce via the HubSpot-Salesforce integration.

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