Audience Segments

Leverage Bombora’s comprehensive database of demographic and firmographic attributes to reach B2B buyers.

  • Company Surge® use case - Digital Advertising

    Company Surge® use case - Digital Advertising

    Focus digital advertising initiatives on the target accounts that are in an active buying cycle and tailor messaging to the Intent topics of interest.

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  • The B2B Data Cooperative (Data Co-op) and data collection methodology FAQs

    The B2B Data Cooperative (Data Co-op) and data collection methodology FAQs

    Through our trusted B2B Data Co-op of over 4,300 B2B publishers, we monitor the website behavior and content consumption activities of over 2 million companies.

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  • B2B Audience segments data collection

    B2B Audience segments data collection

    Learn about Bombora's data collection methodology for B2B audience segments.

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  • Request access to Audience Segments and get more targeted with each impression

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  • B2B Audience Segments

    B2B Audience Segments

    Learn about the scale of the B2B Data Co-op and surf the demographic and firmographic data segments that are available for your digital advertising and other targeting needs.

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  • Audience Solutions - B2B and B2C Audience Segments FAQs

    Audience Solutions - B2B and B2C Audience Segments FAQs

    Bombora has over 500 B2B audience segments and a select number of B2C audience segments.

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  • B2B Audience Segments (extended)

    B2B Audience Segments (extended)

    Surf the entire list of B2B firmographic and demographic data segments that are available for all digital targeting needs.

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  • B2B Audience Segments

    B2B Audience Segments

    All B2B audience segment types available through Bombora

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  • SMB Audiences for LiveRamp

    SMB Audiences for LiveRamp

    Small and medium-sized businesses (SMBs) can be difficult to track down and target online. Bombora's LiveRamp-exclusive audience offering provides a unique and scalable method of reaching SMBs.

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  • B2C Demographic Segments

    B2C Demographic Segments

    Learn which B2C demographic segments are available through Bombora's Data Co-op including B2C Intent data.

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  • Adaptive Campaigns Industry West - case study

    Adaptive Campaigns Industry West - case study

    Adaptive Campaigns used Intent data to identify in-market businesses for office furniture.

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  • Eyeota adds Bombora Always On Intent Audiences for continuous demand-driven programmatic advertising

    Eyeota adds Bombora Always On Intent Audiences for continuous demand-driven programmatic advertising

    Eyeota adds Bombora Always On Intent Audiences to automatically refresh audience data and help B2B marketers reach active in-market prospects.

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