Kate Athmer

  • 4 ways to drive long-term revenue growth with Intent data

    Most marketers know that integrating Intent data into your ‘top of funnel’ marketing processes can give a huge boost to your short-term metrics and revenue growth. Seeing results like Salesforce’s...

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  • Why ABX with Intent data is the future of ABM

    Why ABX with Intent data is the future of ABM

    et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your...

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  • Enterprise Marketing: How to accelerate B2B growth with Intent data

    Enterprise Marketing: How to accelerate B2B growth with Intent data

    Learn how using Intent data solutions like Company Surge® can propel your Enterprise Marketing to rapidly engage key accounts that matter to your ABM pipeline. The post Enterprise Marketing: How...

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  • B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

    B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

    The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital step in scaling top-line growth and increasing ROI. The...

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  • B2B Intent data explained: Five ways to attract more prospects with ABM

    B2B Intent data explained: Five ways to attract more prospects with ABM

    Intent data is an effective Account Based Marketing tool... but what makes it better than the rest? From insight, personalization and optimization, here are five ways it can help! The post B2B...

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  • B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    With COVID-19 driving budget cuts and reduced workforces, learn how your business can use Intent data to minimize budget spend and maximize ROI in 2020. The post B2B Intent data explained: Four...

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  • How to use Intent data to grow your B2B pipeline in 2020

    How to use Intent data to grow your B2B pipeline in 2020

    While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

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