Bombora

Surf our blog to learn more about how we're setting the B2B data standard

  • Why ABX with Intent data is the future of ABM

    Why ABX with Intent data is the future of ABM

    et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your...

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  • 3 ways Company Surge® for HubSpot amplifies ABX effectiveness

    3 ways Company Surge® for HubSpot amplifies ABX effectiveness

    It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those...

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  • Advancing competitive advantage with Intent data

    Advancing competitive advantage with Intent data

    There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and...

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  • How Exterro identified million-dollar opportunities using Company Surge®

    How Exterro identified million-dollar opportunities using Company Surge®

    Here’s how Exterro used Company Surge® to win big—both in deal size and overall organizational growth. The post How Exterro identified million-dollar opportunities using Company Surge® appeared...

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  • 5 ways to boost ABM email marketing engagement

    5 ways to boost ABM email marketing engagement

    ABM email marketing can feel overwhelming. Here are 5 strategies to help you build engagement and win customer loyalty. The post 5 ways to boost ABM email marketing engagement appeared first on...

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  • Enterprise Marketing: How to accelerate B2B growth with Intent data

    Enterprise Marketing: How to accelerate B2B growth with Intent data

    Learn how using Intent data solutions like Company Surge® can propel your Enterprise Marketing to rapidly engage key accounts that matter to your ABM pipeline. The post Enterprise Marketing: How...

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  • Kazoo transforms its demand generation strategy with Company Surge®

    Kazoo transforms its demand generation strategy with Company Surge®

    Kazoo, a market leader in employee performance management software, has recently learned just how much Intent data can be critical to increasing demand generation and reclaiming marketing ROI....

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  • Getting ‘personal’ with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

    Getting ‘personal’ with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

    It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of...

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  • Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

    Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

    Taking an ‘everybody wins’ approach has propelled Bombora's partner eco-system and helped the business ride the wave of a pandemic to meet the Q2 shore with record revenue growth. The post...

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  • B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

    B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

    The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital step in scaling top-line growth and increasing ROI. The...

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  • B2B Intent data explained: Personalize content marketing campaigns at scale

    B2B Intent data explained: Personalize content marketing campaigns at scale

    With so much digital noise around, Intent data for content marketing can provide product value where your audiences wants to see it the most. Here’s 3 ways how. The post B2B Intent data explained:...

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  • Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

    Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

    With Intent data now available directly in HubSpot, marketers can access insights to quickly identify and prioritize prospects, know when to market to them, and what messages appeal to their...

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  • B2B Intent data explained: Here are three ways to drive ROI and accelerate growth

    B2B Intent data explained: Here are three ways to drive ROI and accelerate growth

    Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and...

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  • B2B Intent data explained: Five ways to attract more prospects with ABM

    B2B Intent data explained: Five ways to attract more prospects with ABM

    Intent data is an effective Account Based Marketing tool... but what makes it better than the rest? From insight, personalization and optimization, here are five ways it can help! The post B2B...

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  • B2B Intent data explained: 7 sales tools guaranteed to boost your Account Based Marketing success

    B2B Intent data explained: 7 sales tools guaranteed to boost your Account Based Marketing success

    B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less and less people answering the phone. Fortunately, Bombora was built to...

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  • Buyer Intent leaders, Bombora and G2 partner to help uncover more of the prospect journey

    Buyer Intent leaders, Bombora and G2 partner to help uncover more of the prospect journey

    The new partnership between G2 and Bombora, helps businesses take a Buyer Intent data-driven approach to finding the accounts most likely to convert across the B2B web. The post Buyer Intent...

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  • B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    With COVID-19 driving budget cuts and reduced workforces, learn how your business can use Intent data to minimize budget spend and maximize ROI in 2020. The post B2B Intent data explained: Four...

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  • Bombora integrates with Outreach to make Intent data actionable for sales

    Bombora integrates with Outreach to make Intent data actionable for sales

    Bombora’s new integration with Outreach puts free Intent data insights at the fingertips of sales teams. Through the delivery of weekly Intent-driven tasks, sales teams will know which accounts to...

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  • B2B Intent data explained: What, where, how and why?

    B2B Intent data explained: What, where, how and why?

    While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

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  • B2B Intent data explained: Privacy and compliance

    B2B Intent data explained: Privacy and compliance

    B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you...

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