Bombora

Surf our blog to learn more about how we're setting the B2B data standard

  • Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

    Bombora’s ‘partner-first approach’ propels record revenue growth in Q2 amidst a global pandemic

    Taking an ‘everybody wins’ approach has propelled Bombora's partner eco-system and helped the business ride the wave of a pandemic to meet the Q2 shore with record revenue growth. The post...

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  • 4 ways Intent data can strengthen B2B marketing and sales alignment

    4 ways Intent data can strengthen B2B marketing and sales alignment

    The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital step in scaling top-line growth and increasing ROI. The...

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  • How to maximize the value of Intent data for B2B content marketing

    How to maximize the value of Intent data for B2B content marketing

    With so much digital noise around, Intent data for content marketing can provide product value where your audiences wants to see it the most. Here’s 3 ways how. The post How to maximize the value...

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  • Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

    Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

    With Intent data now available directly in HubSpot, marketers can access insights to quickly identify and prioritize prospects, know when to market to them, and what messages appeal to their...

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  • Dreading the Q3 quota blues? Here are three ways to drive ROI for B2B sales using Intent data

    Dreading the Q3 quota blues? Here are three ways to drive ROI for B2B sales using Intent data

    Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and...

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  • Five ways Intent data amplifies your ABM strategy

    Five ways Intent data amplifies your ABM strategy

    Gone are the days of ‘spray and pray’ marketing tactics. Today’s marketer is opting for laser-focused audience targeting, and looking to Account Based Marketing (ABM) to get the job done. And...

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  • 7 Intent-powered B2B sales tools guaranteed to boost your Account Based Marketing success

    7 Intent-powered B2B sales tools guaranteed to boost your Account Based Marketing success

    B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less and less people answering the phone. Fortunately, Bombora was built to...

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  • Buyer Intent leaders, Bombora and G2 partner to help uncover more of the prospect journey

    Buyer Intent leaders, Bombora and G2 partner to help uncover more of the prospect journey

    The new partnership between G2 and Bombora, helps businesses take a Buyer Intent data-driven approach to finding the accounts most likely to convert across the B2B web. The post Buyer Intent...

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  • B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    B2B Intent data explained: Four ways Intent data can help you optimize a tight budget

    With COVID-19 driving budget cuts and reduced workforces, learn how your business can use Intent data to minimize budget spend and maximize ROI in 2020. The post B2B Intent data explained: Four...

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  • Bombora integrates with Outreach to make Intent data actionable for sales

    Bombora integrates with Outreach to make Intent data actionable for sales

    Bombora’s new integration with Outreach puts free Intent data insights at the fingertips of sales teams. Through the delivery of weekly Intent-driven tasks, sales teams will know which accounts to...

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  • B2B Intent data explained: What, where, how and why?

    B2B Intent data explained: What, where, how and why?

    While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

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  • B2B Intent data explained: Privacy and compliance

    B2B Intent data explained: Privacy and compliance

    B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you...

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  • B2B Intent data explained: 17 terms every B2B sales and marketing leader needs to know

    B2B Intent data explained: 17 terms every B2B sales and marketing leader needs to know

    A glossary of 17 Intent data terms and definitions that every B2B sales and marketing professional should know. The post B2B Intent data explained: 17 terms every B2B sales and marketing leader...

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  • B2B Intent data explained: Which types are effective for sales and marketing

    B2B Intent data explained: Which types are effective for sales and marketing

    B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you...

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  • SalesIntel and Bombora partner up to power-up sales intelligence

    SalesIntel and Bombora partner up to power-up sales intelligence

    Sales Intelligence is making big waves and they are made even bigger with Intent data! A new partnership between Bombora and SalesIntel helps sales leaders surf these waves by helping them...

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  • Bombora and 6Sense helps shine a light on the Dark FunnelTM and engage at the right time

    Bombora and 6Sense helps shine a light on the Dark FunnelTM and engage at the right time

    Bombora and 6sense bring the power of Intent data to B2B marketing and sales teams to open up the Dark Funnel and identify demand. Helping them to create hyper-targeted audiences and deliver...

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  • How to use Intent data to grow your B2B pipeline in 2020

    How to use Intent data to grow your B2B pipeline in 2020

    While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

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  • RollWorks’ Account Intent helps B2B marketers prioritize and accelerate Account Based Marketing

    RollWorks’ Account Intent helps B2B marketers prioritize and accelerate Account Based Marketing

    RollWorks launches Account Intent product, powered by Company Surge® Intent data to help B2B marketers prioritize the right accounts for marketing outreach. The post RollWorks’ Account Intent...

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  • What you need to know! 10 questions to ask when evaluating B2B Intent data providers`

    What you need to know! 10 questions to ask when evaluating B2B Intent data providers`

    It's not easy to evaluate martech vendors. And with the buzz around B2B Intent data this can even more challenging. We've compiled the 10 most important questions that any business evaluating B2B...

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  • Zylotech uses AI and Intent data to redefine the Customer Data Platform category, with Abhi Yadav

    Zylotech uses AI and Intent data to redefine the Customer Data Platform category, with Abhi Yadav

    In this Inside Intent podcast episode, Zylotech CEO Abhi Yadav joins Mike Burton to talk about the creating the Customer Data Platform that once started as a project at MIT! The post Zylotech uses...

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