Bombora

The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital step in scaling top-line growth and increasing ROI. The...

With so much digital noise around, Intent data for content marketing can provide product value where your audiences wants to see it the most. Here’s 3 ways how. The post How to maximize the value...

With Intent data now available directly in HubSpot, marketers can access insights to quickly identify and prioritize prospects, know when to market to them, and what messages appeal to their...

Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and...

Gone are the days of ‘spray and pray’ marketing tactics. Today’s marketer is opting for laser-focused audience targeting, and looking to Account Based Marketing (ABM) to get the job done. And...

B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less and less people answering the phone. Fortunately, Bombora was built to...

The new partnership between G2 and Bombora, helps businesses take a Buyer Intent data-driven approach to finding the accounts most likely to convert across the B2B web. The post Buyer Intent...

With COVID-19 driving budget cuts and reduced workforces, learn how your business can use Intent data to minimize budget spend and maximize ROI in 2020. The post B2B Intent data explained: Four...

Bombora’s new integration with Outreach puts free Intent data insights at the fingertips of sales teams. Through the delivery of weekly Intent-driven tasks, sales teams will know which accounts to...

While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you...

A glossary of 17 Intent data terms and definitions that every B2B sales and marketing professional should know. The post B2B Intent data explained: 17 terms every B2B sales and marketing leader...

B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you...

Sales Intelligence is making big waves and they are made even bigger with Intent data! A new partnership between Bombora and SalesIntel helps sales leaders surf these waves by helping them...

Bombora and 6sense bring the power of Intent data to B2B marketing and sales teams to open up the Dark Funnel and identify demand. Helping them to create hyper-targeted audiences and deliver...

While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation....

RollWorks launches Account Intent product, powered by Company Surge® Intent data to help B2B marketers prioritize the right accounts for marketing outreach. The post RollWorks’ Account Intent...

It's not easy to evaluate martech vendors. And with the buzz around B2B Intent data this can even more challenging. We've compiled the 10 most important questions that any business evaluating B2B...

In this Inside Intent podcast episode, Zylotech CEO Abhi Yadav joins Mike Burton to talk about the creating the Customer Data Platform that once started as a project at MIT! The post Zylotech uses...