Company Surge® feed- All Domains All Topics (ADAT) FAQs

The ADAT feed provides an aggregated supply of topics surging across specific business domains and locations. The ADAT feed can be accessed via SFTP. 

Frequently Asked Questions: 

  1. What is the ADAT and ADAT Zip Company Surge® Feed?
  2. How can I access the feed?
  3. What is the frequency of the feed?
  4. What is a Company Surge® score and what factors are used to calculate it?
  5. What are the use cases for this file?

  1. What is the ADAT and ADAT Zip Company Surge® Feed?  
    The ADAT feed provides an aggregated supply of all the domains and metro areas of those domains that are surging on all of the topics in our taxonomy. The ADAT Zip file includes everything in the ADAT feed with the addition of the zip codes of the surging accounts. Download our ADAT data dictionary and ADAT Zip data dictionary for more detailed information on what is included in the feed.  
    For a complete list of historical changes to the format of the ADAT Feed click here
  2. How can I access the feed?  
    The feed can be accessed through Bombora's SFTP.  
  3. What is the frequency of the feed?  
    The feed is delivered weekly and is available on Mondays.
  4. What is a Company Surge Score and what factors are used to calculate it?  

    A Company Surge Score (aka Topic Surge score, Topic interest score, Composite score) indicates the extent to which a company is surging on a specific topic compared to its historical baseline. Scores range from 0 to 100. A score of 50 equals average consumption. Surging companies are those that have scores above 60. 
    There are many factors that contribute to the way our models calculate the Surge score including:

    a. Topic consumption by interactions - the number of interactions from a business in the last 3 weeks compared to the previous 12 weeks of historical data.

    b. Topic consumption by unique users  - the number of unique individuals from a business researching relevant topics in the last 3 weeks compared to the previous 12 weeks of historical data.

    c. Topic relevancy weight - a measure of the content piece's 'denseness' in the topic of interest, i.e. is the topic the focus of the content piece or mentioned briefly? 

    d. Engagement - the depth of an organization's engagement with the content, i.e. dwell time, scroll velocity, scroll depth, etc.

  5. What are the use cases for this file?  
    There are several ways our clients get value out of the ADAT and ADAT Zip files.
    1. Incorporate into another platform - clients can offer Company Surge® data as part of their own platform with all topics and all domains available for their clients to customize based on relevancy.
    2. Upload into a CRM or Marketing Automation System - clients can score their inbound leads using Company Surge® data as an input. 

For more information about how to use the ADAT or ADAT Zip files, please consult with your Bombora account manager.

 

 

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