Company Surge® for HubSpot - FAQs

Company Surge® tells you which businesses are researching the products or services that you and your competitors sell. It's now integrated directly into HubSpot to prioritize prospect engagement in your existing marketing workflows. Download the Company Surge® for HubSpot one-pager and presentation deck for more information. 

Frequently asked questions:

  1. What edition of HubSpot is required for the integration?  
  2. How does the integration work?
  3. How often is Company Surge® data refreshed in HubSpot? 
  4. Does the integration connect with other HubSpot hubs, such as the Sales Hub, Service Hub, or Free CRM Hub?
  5. What are the benefits of Company Surge® for HubSpot?
  6. How can I use Company Surge® data in HubSpot?
  7. Can I get net new accounts showing intent on my topics through the HubSpot integration?
  8. How many net new businesses can be added to my HubSpot instance
  9. Are net new businesses added automatically every week?
  10. What criteria determines that a net new business is interested in my products or services?
  11. How does Bombora ensure only net new businesses are added to HubSpot?
  12. What can I do to avoid duplication of business records when using the net new businesses feature? 
  13. What is the pricing for Company Surge® for HubSpot?
  14. Can the data sync with Salesforce?

 


  1. What edition of HubSpot is required for the integration?

Company Surge® for HubSpot is compatible with all editions of the Marketing Hub, Sales Hub, Service Hub and the Free CRM Hub.

2. How does the integration work?

Company Surge® integrates with HubSpot via the HubSpot app marketplace. It integrates with the 'Companies' object as a custom property. Check out the integration guide for more details. 

3. How often does Company Surge® data refresh?

Company Surge® data refreshes weekly with new data available on Sundays.

4. Does the integration connect with other HubSpot hubs, such as the Sales Hub, Service Hub, or Free CRM Hub?

Yes. Company Surge® integrates with customer properties on the company level in HubSpot and can be used across the other hubs.

5. What are the benefits of Company Surge® for HubSpot?

  • Increase efficiency by knowing which accounts to prioritize and where to route them
  • Generate greater impact from nurture programs by delivering relevant content and messages based on Intent topic interest
  • Scale leads and Account-Based Marketing effectiveness in less time, with fewer resources

6. How can I use Company Surge® data in HubSpot? 

There are many ways to get value. A few common ways include:

  • Account list creation and expansion - identify target accounts and net new ones in an active buying cycle to engage based on research activity
  • Account prioritization and routing - prioritize target accounts in an active buying cycle and route accordingly
  • Enhanced lead nurturing - tailor nurture content on topics that your target accounts are actively researching

If you have other HubSpot hubs such as Sales Hub, you can also use the data for sales prioritization and sales engagement sequences.

7. Can I get net new accounts showing intent on my topics through the HubSpot integration?

This is a highly requested feature and is available exclusively for HubSpot in a beta release. If you're interested in trialing this new feature, please reach out to your Customer Success Manager.

8. How many net new businesses can be added to my HubSpot instance?

The maximum number of net new businesses is 999.

9. Are net new businesses added automatically every week?

When creating your Company Surge report, there is an option for autogenerating weekly, monthly or none. This option will dictate the cadence of net new businesses added to your instance.

10. What criteria determines that a net new business is interested in my products or services?

Bombora uses the number of Intent topics within a given Intent topic cluster that a business is interested in to determine which net new businesses should be added to your HubSpot instance.

11. How does Bombora ensure only net new businesses are added to HubSpot?

Prior to adding net new businesses to a HubSpot instance, Bombora extracts the existing businesses to ensure they are not recreated. If you've enabled weekly or monthly refreshes of net new businesses, this process will prevent duplication of the prior week or month's net new businesses. Matching occurs at the business domain field level so in some cases, there may be duplication if the domain field is empty.

12. What can I do to avoid duplication of business records when using the net new businesses feature

Matching occurs at the business domain field level so it's important that the field is filled out for business records. If you have missing domains, you can download a list of those businesses and your Account Manager can help you append domains to those businesses.

13.What is the pricing for Company Surge® for HubSpot?

Company Surge® for HubSpot starts at $22,500 annually. 

14. Can the data sync with Salesforce?

Yes, you can sync the data from HubSpot to Salesforce via the HubSpot to Salesforce integration.

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