How Cloudera is using Bombora Intent data to drive sales and marketing activity

Heather Sutherland from Cloudera shares how the business is using Bombora's Intent data to drive sales and marketing activity at Dreamforce 2016.
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Company Surge® Intent topic clusters
Company Surge® Intent topic clusters

An Intent topic cluster is a group of like-minded granular topics representative of all facets of a product...

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Analyzing Company Intent: Part 1 Understanding an Event
Analyzing Company Intent: Part 1 Understanding an Event

Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Present...

Learn how to use Intent data to drive content and Account-Based Marketing

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