Company Surge® for Salesforce FAQs

Company Surge® data is now available in Salesforce. By enabling Company Surge® data in Salesforce, you can better prioritize target accounts and align sales, marketing, and customer success initiatives.

Frequently asked questions:

  1. What are the use cases for Company Surge® for Salesforce?
  2. Which Salesforce editions does Company Surge® support?  
  3. Which languages does Company Surge® for Salesforce support?
  4. Does Company Surge® support both the Classic and Lightning Salesforce experiences?
  5. Is there an installation guide for Salesforce Classic and Lightning experiences?  
  6. What are the data storage requirements to support Company Surge® for Salesforce?  
  7. What is the minimum time commitment for Company Surge® for Salesforce?   
  8. Is Company Surge® for Salesforce included with my Company Surge® Analytics subscription?
  9. Must my organization have a Company Surge® Analytics subscription to access Bombora’s Intent data in Salesforce?


 

1. What are the use cases for Company Surge® for Salesforce?

There are many ways businesses generate value with Company Surge® for Salesforce; here are just a few of the use cases commonly used by marketing, sales and customer success teams:

  1. Account-based marketing (ABM)—focus your marketing and sales resources on the target accounts actively researching topics relevant to your business.
  2. Sales prioritization—help your sales development reps (SDRs) and inside sales team focus their outreach on the accounts consuming higher-than-average levels of content related to your products or services.
  3. Account intelligence—gain an in-depth understanding of the topics your target accounts are interested in, during their purchase research, so your sales and marketing teams can tailor engagement.
  4. Customer retention and expansion—discover which accounts are researching competitors’ offerings, helping your customer success team to prevent churn and identify up-sell and cross-sell opportunities.

2. Which Salesforce editions does Company Surge® support?  

Company Surge® for Salesforce supports Professional, Enterprise and Unlimited editions.

 

3. Which languages does Company Surge® for Salesforce support?

English only.

 

4. Does Company Surge® support both the Classic and Lightning Salesforce experiences?  

Yes, Company Surge® supports both the Classic and Lightning experiences.

 

5. Is there an installation guide for Salesforce Classic and Lightning experiences?  

Yes, you can download the installation guides for both Salesforce Classic and Lightning editions.

 

6. What are the data storage requirements to support Company Surge® for Salesforce?  You can estimate the impact of Company Surge® on your Salesforce data storage by combining a few factors:

• # of accounts with a value in the “website” field

• # of accounts Bombora matches with selected topics

• # of topics selected

Below are data storage estimates based on number of accounts and topics.

# of accounts

Match rate

# of topics

Estimated data storage

500K

45%

12

5GB

500K

45%

25

10GB

500K

45%

50

20GB

 

7. What is the minimum time commitment for Company Surge® for Salesforce?   

An annual commitment is required.

 

8. Is Company Surge® for Salesforce included with my Company Surge® Analytics subscription?

Company Surge® for Salesforce is available as an add-on for current Company Surge® Analytics customers. Please contact your Bombora account contact for more information.

 

9. Must my organization have a Company Surge® Analytics subscription to access Bombora’s Intent data in Salesforce?

Yes, a Company Surge® Analytics subscription is needed to access Intent data in Salesforce. Please contact your Bombora account contact for more information.

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