Learn how Pegasystems evaluated its closed-won deals from the past to predict when and which prospects would have an increased propensity to buy.
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Historical Buyer Journey Analysis - Info Sheet
Historical Buyer Journey Analysis uncovers the research topics and buying behaviors of your current customers to reveal what works in your sales and marketing strategies.
Historical Buyer Journey Analysis - Benefits
Uncover the research topics and behaviors of your current customers as they progress through the B2B buying journey to inform your sales and marketing strategies.
Pegasystems - case study
Pegasystems incorporates Intent data into their Account-Based Marketing strategy.
Measurement tags data collection
Learn what data is collected through the Bombora Measurement tag.
Bombora’s new Measurement products uncover the B2B buying path for brands
Find out how our Measurement products give sales and marketing a competitive edge with insights about the path to B2B buying.
Bombora Data Security and Collection