Revolutionizing the way B2B companies market, sell, and support their products with Eric Spett [Inside Intent podcast]


Terminus’ Eric Spett joins Mike Burton to talk about the trials and successes of being an entrepreneur, along with the growth of his company at the forefront of the ABM revolution. At the crux of the revolution is driving high-quality growth for customers and consequently creating a positive company culture.

Guest bio:

As co-founder of Terminus, Eric has led the company through significant year-over-year growth since its founding in April 2014. Terminus is leading the Account-Based Marketing revolution and has secured nearly $40M in funding to help B2B businesses across the globe focus on driving higher quality growth. The company has been recognized as Atlanta’s fastest growing software company by the Atlanta Business Chronicle for two consecutive years.

Episode breakdown:

  • The path to Terminus and Eric’s background

  • Getting in front of and effectively engaging B2B buying centers

  • What defines “quality growth” and why it is at the center of Terminus’ brand promise

  • Growing healthier businesses with a more focused approach

  • Bettering the customer experience influences employee happiness

  • Applying the Fit, Intent, and Engagement model internally to drive success within the sales organization

  • Driving the revolution in the way B2B companies market, sell, and support their products

  • Evolving from “random acts of ABM” into a more holistic application: “project to practice”

  • Understand the movement through the funnel and benchmarking it against a baseline to see if your holistic strategy is working

  • How to understand each bucket of the TEAM framework: Target, Engage, Activate, and Measure

  • Finding vendors that want to be the guiding light in the ABM implementation process

Connect with Eric:

Twitter: @ericspett
Linkedin: Eric Spett
https://terminus.com

Learn how your business can use Intent data with our ‘Guide to using B2B Intent data’. It illustrates ten ways to best use Intent data for sales, marketing and agencies. 

Previous Article
Bleeding edge technology: combining LiveRamp and Bombora to reach any B2B audience with Pieter De Temmerman [Inside Intent podcast]
Bleeding edge technology: combining LiveRamp and Bombora to reach any B2B audience with Pieter De Temmerman [Inside Intent podcast]

Next Article
The Fit + Intent approach to account targeting with Jib Hunt, MediaMath [Inside Intent Podcast]
The Fit + Intent approach to account targeting with Jib Hunt, MediaMath [Inside Intent Podcast]