Today’s CMO and the brand-tech balancing act with Jay Famico [Inside Intent podcast]

Long-time marketing technology pundit and thought leader Jay Famico, co-founder of Capstone Insights, joins host Mike Burton. They address the effects of the technology revolution in B2B marketing and sales, including the way strategy serves as a flywheel for success. Jay asserts that while having a strategy is important, without having a technology-supported execution plan, the strategy will remain stagnant.

Guest bio:

Jay is a recognized thought leader in B2B marketing who focuses on helping companies gain maximum value from their investments in marketing technology. He’s given hundreds of presentations and written dozens of articles on demand generation, lead management, demand modeling, and technology strategy.

Episode breakdown:

Jay’s background and the bird’s eye view of marketing technology
Remember sneaker-netting? How the industry has changed since those days
Moving on from strategy and executing on viable plans
The trends that are changing B2B marketing, sales, and ad technologies
The importance of reducing friction at the top of the funnel
The greater digitization of marketing; marketing and technology go hand-in-hand
How data governance will drive the future of sales and marketing
The increasingly cross-functional CMO with technology and security
A look at the Intent data market, and the percentage of businesses that effectively adopt and integrate it
The difference between simply using Intent data and using it at scale to align sales and marketing