A quick introduction to buyer-led ABM
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Activate ABM on social. Get scale and diversity from your social campaigns by activating custom ABM and intent-based audiences across LinkedIn, Facebook, Instagram, Pinterest, Snapchat, and Twitter.
Learn about Audience Solutions, an ABM product for defining and targeting in-market audiences across digital.
Learn how to build and activate your own audiences based on profile and Intent data using Audience Solutions Self-Service, integrated with major DSPs and DMPs.
Now integrated directly into HubSpot, marketers can quickly and easily activate the data in existing workflows with Company Surge® for HubSpot.
Get to know Intent topics, and how an Intent topic to the Bombora taxonomy.
Explore the differences between Bombora's Company Surge® Intent data and its source (B2B Data Co-op) vs. Bidstream Intent data.
Not all Intent data is created equal. Read on to learn more about what Bombora values when it comes to trustworthy Intent data.
How to use Company Surge® to: - Prioritize your best sales prospects and personalize your pitch - Focus your ad targeting - Perform a customer health-check
An integration between Bombora and LinkedIn enabling marketers and their agencies to reach organizations interested in their products or services, and refine LinkedIn Sponsored Content.
Small and medium-sized businesses (SMBs) can be difficult to track down and target online. Bombora's LiveRamp-exclusive audience offering provides a unique and scalable method of reaching SMBs.
Reference this document if you are in the process of getting started with Company Surge® for Marketo.
Use this template and the attached spreadsheet to objectively evaluate Intent data providers and their offerings and ultimately choose the right provider or providers for your needs.
Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Surge Score, which represents a business' buying intent.
Learn about Bombora's data collection methodology for B2B audience segments.