Data Science Methodology behind Company Surge®

December 26, 2018

Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Company Surge® Score, which represents a business' buying intent.  

Previous Flipbook
Intent data evaluation template
Intent data evaluation template

Use this template and the attached spreadsheet to objectively evaluate Intent data providers and their offe...

Next Flipbook
B2B Audience segments data collection
B2B Audience segments data collection

Learn about Bombora's data collection methodology for B2B audience segments.