B2B Intent data is relatively new and as such can be confusing.
Claims and counterclaims made by competing vendors are often partially true or outright misleading. This potentially slows the adoption of something that helps everyone - marketers, agencies, platforms and most of all business buyers.
Use this template and the attached spreadsheet (also accessible on the scorecard) to objectively evaluate Intent data providers and their offerings and ultimately choose the right provider or providers for your needs.
