An Intent topic cluster is a group of like-minded granular topics representative of all facets of a product or service. Building an Intent topic cluster identifies broader interest on related topics, which is more indicative of a trend.
Most Recent Flipbooks
BLAM! Bombora's Guide to Buyer-Led ABM
Discover a new way to champion ABM with heart. Buyer-led ABM is an empathetic approach to understanding exactly what your prospective customers are researching, using privacy-compliant Intent data.
The Essential Intent Data Guide
Understand how Intent data strengthens the foundation of your marketing and sales strategy.
How to build an enterprise marketing strategy with B2B Intent data
ebook - How to build an enterprise marketing strategy with B2B Intent data
5 ways to use Intent data for sales engagement
Available for businesses big and small, and at all stages of maturity...this flowchart helps you navigate how your business can use Intent data to find 'hot accounts'!
Know your buyer - Why B2B marketers need Intent data to maximize ROI
Know your buyer - Why B2B marketers need Intent data to maximize ROI
Know your buyer: Why B2B sales leaders need Intent data to win
eBook - Know your buyer: Why B2B sales leaders need Intent data to win – June 2020
Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation
Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation - 2020
Bombora Intent topic selection guide
This guide deep dives into Intent topics - what they are, how they are derived and how you can best select them - to make the most of Bombora’s Company Surge® Intent data.
Bombora + Outreach Integration Guide
Connect Bombora and Outreach to get Intent data-driven tasks for accounts showing buyer intent each week. Outreach Admins may use this guide to setup the integration for their organizations.