Knowledge Base Resources
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Intent topics vs. keywords
There are many variables involved in deriving Intent data. Learn about the difference between Bombora's Intent topics and other providers' keywords.
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B2B Audience Segments (extended)
Surf the entire list of B2B firmographic and demographic data segments that are available for all digital targeting needs.
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B2B Audience Segments
Learn about the scale of the B2B Data Co-op and surf the demographic, firmographic, B2B interest, and install data segments that are available for your digital advertising and other targeting needs.
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GDPR Compliance
At Bombora, we recognize the significance of data reforms such as GDPR to our customers and partners.
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Global Coverage - Q3 2017 - Bombora
Explore the global coverage of Bombora's B2B Data Co-op to see if the accounts and markets in which you are interested are available.
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MasterSurge Data Dictionary - Bombora
Understand the output data from the MasterSurge Reports for applicable customers only.
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AllDomainsAllTopics - ADAT - Data Dictionary - Bombora
Understand the output data from the All Domains All Topics Reports for applicable customers only.
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AllDomainsAllTopicsZip - Data Dictionary - Bombora
Understand the output data from the All Domains All Topics + Zip Reports for applicable customers only.
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Historical Buyer Journey Analysis - Info Sheet
Historical Buyer Journey Analysis uncovers the research topics and buying behaviors of your current customers to reveal what works in your sales and marketing strategies.
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Visitor Insights - Google Analytics Sync
Get real-time Visitor Insights synced directly to your Google Analytics to optimize your website content, improve AdWords campaigns, and validate your Account Based Marketing campaigns.
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Visitor Insights
Discover all of the ways to activate and utilize Visitor Insights data.
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Audience Verification Info Sheet
Powered by the first and largest Business-to-Business Data Co-op, Audience Verification provides visibility into the accuracy of Account-Based Marketing and audience-targeted campaigns.
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Company Surge® Analytics
Powered by the largest source of B2B Intent data, Company Surge® Analytics takes the guesswork out of sales and marketing.
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Company Surge® for Marketo
Bombora and Marketo joined forces to bring Intent data-powered insights directly into the marketing automation platform.
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Lenovo - case study
Lenovo significantly boosts sales efficiency by putting Intent data to work.
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Marketo - case study
Marketo finds the right accounts to engage, at the right moment, driving more qualified leads and revenue.
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Turbonomic and Marketo - case study
Discover how Turbonomic and Marketo used Company Surge® for email conversion lift and sales efficiency.
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Just Media and Cloudera ABM - case study
Just Media helps Cloudera leverage Intent data and drive success with Account Based Marketing.
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Putting Intent data to work
Learn how to put the insights from B2B Intent data to work across all sales and marketing initiatives.
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IBM's Watson - Company Surge® - case study
LinkedIn and Bombora combine forces to provide a more intelligent targeting option for IBM Watson.
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