Audience Verification, a new release product feature, provides insights and visibility into B2B digital advertising to help agencies effectively run client campaigns. Finally abolishing the 'black box' of programmatic advertising, Audience Verification provides the business name, unique user count, impressions, and more, of the people viewing digital ads.
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Audience Verification solves the ever-growing transparency problem with programmatic advertising, giving you insight into and validation of your Account-Based Marketing programs.
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Historical Buyer Journey Analysis uncovers the research topics and buying behaviors of your current customers to reveal what works in your sales and marketing strategies.
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Visitor Insights helps marketers understand who is visiting their website. Fuel marketing and sales activation with a comprehensive view of anonymous website traffic including Intent data insights.
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Powered by the first and largest Business-to-Business Data Co-op, Audience Verification provides visibility into the accuracy of Account-Based Marketing and audience-targeted campaigns.