An Intent topic cluster is a group of like-minded granular topics representative of all facets of a product or service. Building an Intent topic cluster identifies broader interest on related topics, which is more indicative of a trend.
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Know your buyer - Why B2B marketers need Intent data to maximize ROI
Know your buyer - Why B2B marketers need Intent data to maximize ROI
Know your buyer: Why B2B sales leaders need Intent data to win
eBook - Know your buyer: Why B2B sales leaders need Intent data to win – June 2020
Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation
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Bombora Intent topic selection guide
This guide deep dives into Intent topics - what they are, how they are derived and how you can best select them - to make the most of Bombora’s Company Surge® Intent data.
Bombora + Outreach Integration Guide
Connect Bombora and Outreach to get Intent data-driven tasks for accounts showing buyer intent each week. Outreach Admins may use this guide to setup the integration for their organizations.
Bombora - Company Surge Analytics - User Guide - Growth - Apr2020
Utilize the Company Surge® User Guide for a Growth Package to get started with the product and creating reports in the Bombora UI.
Summary - COVID-19 impact on business research trends - Apr 2020
View the overall business research trends during the worldwide spread of COVID-19 and the ensuing shift to work-from-home.
Outsell Company Analysis: Bombora - Jan 2020
Report: Outsell Company Analysis - Bombora - January 2020
Demystifying Intent data - Bombora eBook
eBook: Demystifying Intent data - Bombora - February 2020
Salesforce Installation Guide – Classic Edition - Bombora
Bring Bombora's B2B Intent data into the Salesforce Classic platform and prioritize accounts based on their propensity to buy.