An Intent topic cluster is a group of like-minded granular topics representative of all facets of a product or service. Building an Intent topic cluster identifies broader interest on related topics, which is more indicative of a trend.
Other content in this Stream
Bombora + Outreach Integration Guide
Connect Bombora and Outreach to get Intent data-driven tasks for accounts showing buyer intent each week. Outreach Admins may use this guide to setup the integration for their organizations.
Bombora - Company Surge Analytics - User Guide - Growth
Utilize the Company Surge® User Guide for a Growth Package to get started with the product and creating reports in the Bombora UI.
Summary - COVID-19 impact on business research trends - Apr 2020
View the overall business research trends during the worldwide spread of COVID-19 and the ensuing shift to work-from-home.
Salesforce Installation Guide – Classic Edition - Bombora
Bring Bombora's B2B Intent data into the Salesforce Classic platform and prioritize accounts based on their propensity to buy.
Salesforce Installation Guide - Bombora
Learn how to bring Bombora's B2B Intent data and see your priority target accounts into Salesforce.
Company Surge® User Guide
Utilize the Company Surge® User Guide to get started with the product and creating reports in the Bombora UI.
Audience Verification User Guide
Learn how to use the Bombora UI to select your target audience, and create tags to track and validate your Account-Based Marketing efforts with Audience Verification.
Google Analytics Sync User Guide
Learn how to sync Visitor Insights and your Google Analytics use case in order to maximize visibility into your anonymous website visitors.
Visitor Insights Interface User Guide
Learn how to use Visitor Insights in the Bombora UI and setup your website for receiving analytics on your anonymous website visitors.
Visitor Insights Feed Setup Guide - Bombora SFTP
Learn how to set up the Bombora SFTP to receive your Visitor Insights feed on a daily or weekly basis.
Company Surge® for Marketo - Launch Pack Use Cases
Use this guide to learn how to set up and apply Company Surge® Intent data directly in Marketo to better align sales and marketing.
Company Surge® for Marketo - Getting Started
Getting started guide for working with Company Surge® data in the Marketo platform.
Facebook Activation Guide
Learn how to use Intent data in Facebook and activate your audiences.
Digital Audience Builder User Guide
Learn how to utilize and select audiences within the Bombora UI, and then activate them across your preferred media partners.
Company Surge® for Marketo Integration Guide
Get Bombora's Company Surge® Intent data flowing into your own Marketo instance to seamlessly include Intent topics of interest for your target accounts.