Mapping Intent data to find the predictive path to engagement

March 20, 2020

Evolving its use of Intent data, 8x8 maps its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement. Venkat Nagaswamy and Vivian Chu share the outcomes of this unique analysis and how 8x8 is using these insights to drive a predictive demand generation strategy. 

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Illuminating the 'dark funnel' for sales and marketing success
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