Home » Vimeo - All Videos » From top to bottom - How 'what next' helped TTEC push Intent data through the funnel

From top to bottom - How 'what next' helped TTEC push Intent data through the funnel

March 20, 2020

TTEC had great success using Intent data for top-of-funnel efforts, but that wasn’t enough. They wanted to know: 'What now? What’s next?' Pushing Intent data throughout the funnel was the next logical step. Here, Jeff Marcoux shares his journey from top to bottom and how he's approached challenges in the pursuit of 'what next.’

Previous Video
Bombora product roadmap – Visionary measurement and insights
Bombora product roadmap – Visionary measurement and insights

An overview of Bombora's soon-to-be-released measurement products and features.

Next Video
The new lead is no lead: Fortinet’s model for deciphering Intent signals to scale demand gen and BDR results
The new lead is no lead: Fortinet’s model for deciphering Intent signals to scale demand gen and BDR results

Hillary Lupo, Tim Freestone, and Alan Tarkowski discuss their approach to using Intent data to support Fort...

Return to Home