Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo

December 20, 2018

For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied around an Account-Based Marketing strategy fueled by Intent data to run a fast-growing volume velocity business.

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Hillary Lupo of Fortinet talks Intent data
Hillary Lupo of Fortinet talks Intent data

"When you have great data, you want to use it in as many places as possible," says Hillary Lupo at Fortinet...

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Intent Event 2018 - Beyond Sales Prioritization: Using Intent Data as a Gateway for ABM - Daniel Day - Snowflake
Intent Event 2018 - Beyond Sales Prioritization: Using Intent Data as a Gateway for ABM - Daniel Day - Snowflake

From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, u...