Intent Event 2018 - Marketo's Secrets to Leveraging Intent Data for ABM - Mike Madden - Marketo
For many, the path to a world-class demand generation engine was shrouded in mystery. Not any longer. Cue the spotlights and draw the curtains – watch this session to learn how Marketo has rallied around an Account-Based Marketing strategy fueled by Intent data to run a fast-growing volume velocity business.