What is Intent Data?

Content to help introduce you to Intent data -- what it is and the range of values it can deliver.

  • Intent Data 101: What is Company Surge®?2:38

    Intent Data 101: What is Company Surge®?

    High-level overview of Bombora's Intent data, the B2B Co-op, and how Company Surge® derives business buying intent.

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  • Data Science Methodology behind Company Surge®

    Data Science Methodology behind Company Surge®

    Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Surge Score, which represents a business' buying intent.

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  • How to use Intent data [video]1:34

    How to use Intent data [video]

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  • Putting Intent data to work

    Putting Intent data to work

    Learn how to put the insights from B2B Intent data to work across all sales and marketing initiatives.

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  • Practical ways to test Intent data

    Practical ways to test Intent data

    How to use Company Surge® to: - Prioritize your best sales prospects and personalize your pitch - Focus your ad targeting - Perform a customer health-check

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  • Intent topics vs. keywords

    Intent topics vs. keywords

    There are many variables involved in deriving Intent data. Learn about the difference between Bombora's Intent topics and other providers' keywords.

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  • Bombora Co-Op vs. Bidstream Intent data

    Bombora Co-Op vs. Bidstream Intent data

    Explore the differences between Bombora's Company Surge® Intent data and its source (B2B Data Co-op) vs. Bidstream Intent data.

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  • How an Intent topic is created

    How an Intent topic is created

    Get to know Intent topics, and how an Intent topic to the Bombora taxonomy.

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  • Analyzing Company Intent: Part 1 Understanding an Event2:30

    Analyzing Company Intent: Part 1 Understanding an Event

    Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.

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  • Analyzing Company Intent: Part 2 - Company Profiling2:15

    Analyzing Company Intent: Part 2 - Company Profiling

    Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.

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  • Analyzing Company Intent: Part 3 - Quantifying intent3:00

    Analyzing Company Intent: Part 3 - Quantifying intent

    Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.

    Watch Video
  • Bombora - How data science delivers Intent data - Part 14:47

    Bombora - How data science delivers Intent data - Part 1

    An introduction to Bombora's data science for deriving Intent data.

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  • Discover all Bombora products

    Discover all Bombora products

    Start here! Drive sales and marketing success, powered by the industry standard for B2B data with Bombora's suite of Intent data products.

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