Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Company Surge® Score, which represents a business' buying intent.
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2:38Intent Data 101: What is Company Surge®?
High-level overview of Bombora's Intent data, the B2B Co-op, and how Company Surge® derives business buying intent.
Putting Intent data to work
Learn how to put the insights from B2B Intent data to work across all sales and marketing initiatives.
Practical ways to test Intent data
How to use Company Surge® to: - Prioritize your best sales prospects and personalize your pitch - Focus your ad targeting - Perform a customer health-check
Intent topics vs. keywords
There are many variables involved in deriving Intent data. Learn about the difference between Bombora's Intent topics and other providers' keywords.
Not all Intent data is created equal. Understand the differences between the Bombora Company Surge® Analytics and Intent data provided through Bidstream.
How an Intent topic is created
Get to know Intent topics, and how an Intent topic to the Bombora taxonomy.
2:30Analyzing Company Intent: Part 1 Understanding an Event
Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
2:15Analyzing Company Intent: Part 2 - Company Profiling
Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
3:00Analyzing Company Intent: Part 3 - Quantifying intent
Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
4:47Bombora - How data science delivers Intent data - Part 1
An introduction to Bombora's data science for deriving Intent data.
Start here! Drive sales and marketing success, powered by the industry standard for B2B data with Bombora's suite of Intent data products.