SourceMedia and the Bombora B2B Data Co-op with Marcus Witte

Find out how being part of the Bombora data co-op has helped SourceMedia propel their ABM business forward, and why the industry is shifting to a cooperative model where B2B publishers are stronger working together.

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B2B Audience segments data collection
B2B Audience segments data collection

Learn about Bombora's data collection methodology for B2B audience segments.

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Data Science Methodology behind Company Surge®
Data Science Methodology behind Company Surge®

Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwis...