Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Company Surge® Score, which represents a business' buying intent.
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Through our trusted B2B Data Co-op of over 4,300 B2B publishers, we monitor the website behavior and content consumption activities of over 2 million companies.
2:33Find out how being part of the Bombora Data Co-op has helped SourceMedia propel their ABM business forward, and why the industry is shifting to a cooperative model where B2B publishers share data.
Not all Intent data is created equal. Understand the differences between the Bombora Data Co-op and Intent data provided through Bidstream.
Use this template and the attached spreadsheet to objectively evaluate Intent data providers and their offerings and ultimately choose the right provider or providers for your needs.
2:30Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
2:15Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
3:00Learn how Bombora uses data science to analyze company intent and deliver Company Surge® Analytics. Presented by our Director of Data Science, Nico Halecky, watch this three-part series.
2:07Find out why Bloomberg joined the Bombora data co-op and how Intent data has helped power their ABM-focused campaigns with unprecedented scale.
Explore the global coverage of Bombora's B2B Data Co-op to see if the accounts and markets in which you are interested are available.
There are many variables involved in deriving Intent data. Learn about the difference between Bombora's Intent topics and other providers' keywords.
3:26Now that you understand the fundamentals of Company Surge®, learn how you can curate multiple topics to apply to your marketing and sales programs.
2:38High-level overview of Bombora's Intent data, the B2B Co-op, and how Company Surge® derives business buying intent.
Learn how to put the insights from B2B Intent data to work across all sales and marketing initiatives.
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