The post How Bombora helps customers get a complete view of the B2B buyer’s journey, with McKenzie Farquharson appeared first on Bombora.
Most Recent Articles
B2Bytes – Episode 1: Deprecate THIS! (With Nina’s Sicilian Grandmother’s Cookie Recipe)
It’s “Emerging Tech” month at Bombora but I don’t know about you—as a B2B content strategist in the SaaS space I feel like the race to keep up with the changes in the landscape continues every...
How Snowflake fuels GTM performance and sales-marketing alignment with Intent data
It’s common that marketing and sales don’t see eye to eye, but the breadth and impact of this trend may surprise you. According to Forrester’s research, 90% of professionals in these groups say...
Accenture’s go-to-market edge: Unlocking client growth with Intent data
When a leading global professional services organization like Accenture found the need to expand its customer data insights, the mandate was clear. Laura Heck, Managing Director, Data and...
Bombora’s 74% match rate: Identity resolution and why it matters
Accurately identifying high-value accounts through the use of Intent data can make all the difference in gaining a competitive edge. Understanding and quantifying company coverage will ensure you...
Get personal: Healthcare ABM strategy with Bombora’s Intent data
In the world of B2B account-based marketing (ABM), the healthcare sector presents unique challenges. What was once primarily an in-person sales experience has become increasingly dependent upon...
Accelerating cybersecurity demand generation & lead management with Intent data
Intensifying change and competition Inflation and recessionary pressure continue to plague virtually every market, but cybersecurity is a strong contender for king of concurrent challenges. And...
Continuing to maximize advertiser trust in 2023: Leveraging Intent Data for content partnerships & campaign retention
The publishing landscape in 2023 continues to change as media businesses become more concerned about where their advertising dollars are going. As a publisher, ensuring you understand and analyze...
A glance into manufacturing’s content research: Unveiling top findings
I’m a marketer (just like you), so, when I am identifying what content should be created for my industry of interest, I turn to our data to first understand what topics those in the industry are...
Unlocking go-to-market success in enterprise manufacturing
Gaining insights from Siemens’ Intent-driven campaign performance In the dynamic landscape of the manufacturing industry, where success hinges upon numerous essential factors (commonly referred to...
Revolutionize your data segmentation by uncovering and engaging high-value business audiences
Earlier this year, we wrote a blog about why publishers need to prove their value in 2023 and beyond. In that blog, a key focus was on publishers proving their value to their advertisers while...
3 ways Bombora’s Intent Data Application Framework fuels all sales use cases and unlocks efficiency
Get ready to supercharge your sales team! Imagine a world where your sales team can effortlessly conquer their biggest challenge of targeting the most qualified accounts, and delivering the...
Empowering sales and marketing intelligence with Bombora Expansion Packages
Companies rely heavily on actionable insights to drive their sales and marketing strategies in today’s data-driven business landscape. Bombora, a trusted leader in Intent data, has long been at...
Why and how publishers need to prove their value to survive 2023 and beyond
With ad budgets expected to slow for a second consecutive year, publishers must prove their value to customers beyond high-level views and clicks to keep from ending up on the chopping block....
Unlocking success: Exploring Bombora’s marketing applications
In today’s fiercely competitive marketing landscape, where every dollar spent can make or break your success, it’s time to discover a game-changing solution that will amplify the impact of your...
Harnessing Intent data for enterprise-level ABM
Strategies to optimize every stage of the buying journey In enterprise-level Account-based marketing (ABM) platforms, Intent data reigns supreme as a B2B marketing data solution capable of driving...
How can brands get more bang for their buck in their programmatic campaigns, using B2B audience data
As more B2B brands and agencies turn to social media for dynamic programmatic campaigns, standing out in an overwhelmingly noisy digital landscape can be challenging. One way to increase the...
Four ways to simplify marketing with B2B Intent data
B2B Intent a.k.a. Intent data makes life simpler for marketers because it reveals the motivations of people planning a purchase. Wouldn’t this data be most helpful to sales teams? Sure, Intent...
Manufacturing ABM spotlight: How to use B2B Intent data to identify total addressable in-market (TAIM) accounts
A resilient industry poised for ABM growth The manufacturing sector is a key component of the global economy, accounting for roughly 15% of the world’s total economic output. However, numerous...
Bombora: The ultimate choice for publishers to monetize audience data
Audience data monetization is business-critical for 2023 As the publishing landscape shifts, media companies seek to consolidate their ad spend and fortify revenue streams using their audience...
Built on sustainability: How Bombora’s core values create value for both employees and customers
The average American sees 10,000 brand messages a day. Eighty-two percent of Americans consider online ads to be disruptive. And all this clutter and negative sentiment makes it hard to build a...