Revenu8’s latest Account Based Marketing (ABM) products will be powered with Bombora’s Intent data, making B2B revenue goals easy to achieve with conversion-ready pipelines. The media conglomerate behind leading publications such as MarTech Advisor and HR Technologist will contribute brand and user anonymous engagement data across its properties, in exchange for leveraging the largest source of B2B Intent data.
The competitive landscape for online publishers is growing more fierce by the day. The industry struggles to upkeep with the demands of ad buyers and must offer unique audience insight tools to stay ahead of the game. It’s more difficult than ever for publishers, especially those in B2B, to garner the attention of consumers. That’s why forward-thinking B2B publishers, research firms, and media organizations of all sizes join the Bombora B2B Data Cooperative (Data Co-op): to learn about the online engagement behaviors of business users and create unique ABM solutions to complement them.
Today, the leading media organization behind MarTech Advisor, HR Technologist and ReadITQuik, Revenu8, announced its partnership with Bombora to enable contribution to and membership of the B2B Data Co-op. It will provide privacy compliant, brand anonymous visitor consumption data across all of its properties, in return for harnessing the same from other Data Co-op publisher members. Specifically, Revenu8 will utilize the Data Co-op’s rich Intent signals to power their OmniChannel ABM and offer solutions that drive online engagement throughout the buyer journey.
Data Co-op members access the world’s largest available Intent data set that details business firmographics and engagement behavior across the B2B web. The growing adoption of an innovative, cooperative data approach has only strengthened the power of the Data Co-op’s insights and provided increased value for members. Through its unique collective approach, the Data Co-op has proven furthermore that in today’s climate, publishers are “stronger, together”.
“We are excited to partner with Bombora, widely getting acknowledged as the industry data standard for Intent data for B2B Marketers. What marketers today face primarily, is a surplus of leads, which don’t necessarily convert. With Bombora’s Intent data coupled with our comprehensive ABM offering and unbeatable content backbone, we can help our clients better manage the buying journey from prospect to loyal customer,” said Amit Varshneya, CEO at Revenu8.
There’s a continuously growing demand for solutions that facilitate accurate and scalable ABM programs. In B2B, it’s become an absolute necessity for marketers to implement actions that boost targeting effectiveness and provide deeper insights to sales professionals. Bombora and Revenu8 equip marketing and sales teams with unprecedented details around when their customers are researching topics across the B2B web and are actively in-market.
Mike Burton, Co-Founder & SVP Data Sales at Bombora said, “Our partnership with MarTech Advisor allows Bombora to monitor more rich, unique, focused research behavior in the marketing vertical, adding more value back to all of the constituents in the Bombora ecosystem.”
With access to Intent data, Revenu8 will boost its flagship Omnichannel ABM offering, which includes the enterprise suite of ABM Display, Social ABM powered by AI, Branded Content Hubs, Content Syndication, first-party data-driven Lead Generation and powerful real-time ABM Analytics Reporting. It’s unique ABM formula provides heightened targeted reach, with Intent-based awareness about their prospects.
Parts of this post were first published on PRWeb.