Company Surge® for Marketo aligns marketing and sales teams and operationalize Intent data for engagement or Account-Based Marketing.
Most Recent Flipbooks
Company Surge® for HubSpot
Now integrated directly into HubSpot, marketers can quickly and easily activate the data in existing workflows with Company Surge® for HubSpot.
How an Intent topic is created
Get to know Intent topics, and how an Intent topic to the Bombora taxonomy.
Bombora Co-Op vs. Bidstream Intent data
Explore the differences between Bombora's Company Surge® Intent data and its source (B2B Data Co-op) vs. Bidstream Intent data.
Intent data core values 2020
Not all Intent data is created equal. Read on to learn more about what Bombora values when it comes to trustworthy Intent data.
Practical ways to test Intent data
How to use Company Surge® to: - Prioritize your best sales prospects and personalize your pitch - Focus your ad targeting - Perform a customer health-check
An integration between Bombora and LinkedIn enabling marketers and their agencies to reach organizations interested in their products or services, and refine LinkedIn Sponsored Content.
SMB Audiences for LiveRamp
Small and medium-sized businesses (SMBs) can be difficult to track down and target online. Bombora's LiveRamp-exclusive audience offering provides a unique and scalable method of reaching SMBs.
Company Surge® for Marketo customer onboarding FAQs
Reference this document if you are in the process of getting started with Company Surge® for Marketo.
Intent data evaluation template
Use this template and the attached spreadsheet to objectively evaluate Intent data providers and their offerings and ultimately choose the right provider or providers for your needs.
Data Science Methodology behind Company Surge®
Learn the steps of analyzing business online content consumption to derive a Topic Interest Score, otherwise known as a Surge Score, which represents a business' buying intent.
B2B Audience segments data collection
Learn about Bombora's data collection methodology for B2B audience segments.
Company Surge® use case - Sales Prioritization
Prioritize sales and build strategy based on data-driven insights from the Bombora B2B Data Co-op.
Company Surge® use case - Social ABM
Use your preferred social channel to execute your Account-based marketing campaigns with Company Surge® data.
Company Surge® use case - Digital Advertising
Focus digital advertising initiatives on the target accounts that are in an active buying cycle and tailor messaging to the Intent topics of interest.
B2C Demographic Segments
Learn which B2C demographic segments are available through Bombora's Data Co-op including B2C Intent data.
B2B Audience Segments (extended)
Surf the entire list of B2B firmographic and demographic data segments that are available for all digital targeting needs.
B2B Audience Segments
Learn about the scale of the B2B Data Co-op and surf the demographic and firmographic data segments that are available for your digital advertising and other targeting needs.
GDPR Compliance
At Bombora, we recognize the significance of data reforms such as GDPR to our customers and partners.