This guide deep dives into Intent topics - what they are, how they are derived and how you can best select them - to make the most of Bombora’s Company Surge® Intent data.
To map your Intent topic selection to your business strategy, use this workbook to complete the process. It is advised that you align Intent topic selection with your overall business strategy for the best results.
Discover a new way to champion ABM with heart. Buyer-led ABM is an empathetic approach to understanding exactly what your prospective customers are researching, using privacy-compliant Intent data.
Understand how Intent data strengthens the foundation of your marketing and sales strategy.
ebook - How to build an enterprise marketing strategy with B2B Intent data
Available for businesses big and small, and at all stages of maturity...this flowchart helps you navigate how your business can use Intent data to find 'hot accounts'!
Know your buyer - Why B2B marketers need Intent data to maximize ROI
eBook - Know your buyer: Why B2B sales leaders need Intent data to win – June 2020
Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation - 2020
Connect Bombora and Outreach to get Intent data-driven tasks for accounts showing buyer intent each week. Outreach Admins may use this guide to setup the integration for their organizations.
