Know your buyer - Why B2B marketers need Intent data to maximize ROI
Most Recent Flipbooks
![BLAM! Bombora's Guide to Buyer-Led ABM](https://content.cdntwrk.com/files/aT0xMzc3NjU1JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWY0YmVlMzFlOTFmNTM1ODU0Zjg5Y2IwZjUwYWM3OWRj/-w-320.jpg)
Discover a new way to champion ABM with heart. Buyer-led ABM is an empathetic approach to understanding exactly what your prospective customers are researching, using privacy-compliant Intent data.
Understand how Intent data strengthens the foundation of your marketing and sales strategy.
![How to build an enterprise marketing strategy with B2B Intent data](https://content.cdntwrk.com/files/aT0xMzA1MTc4JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTZiMDg3NGVjNjU3YjAxYzQyYTY2NTYyNGM1Yzk3Nzc3/-w-320.jpg)
ebook - How to build an enterprise marketing strategy with B2B Intent data
![5 ways to use Intent data for sales engagement](https://content.cdntwrk.com/files/aT0xMjgyNTUwJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTRlY2I5MTdlNjdhMjMzMjI3ZWI5YjJmM2U2MDc2YmNm/-w-320.jpg)
Available for businesses big and small, and at all stages of maturity...this flowchart helps you navigate how your business can use Intent data to find 'hot accounts'!
![Know your buyer: Why B2B sales leaders need Intent data to win](https://content.cdntwrk.com/files/aT0xMjUxOTYwJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTg2ZjM2OTA0NzEzYzQ2OGFjNTRhOWE4ZmM0MjIzNGQx/-w-320.jpg)
eBook - Know your buyer: Why B2B sales leaders need Intent data to win – June 2020
![Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation](https://content.cdntwrk.com/files/aT0xMjUxOTQ4JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWJmZjYwOTc4ZTc1ODU3NjFlODZhOTRjMTM2ODdkYmI1/-w-320.jpg)
Gartner Emerging Technology Analysis: Leveraging Intent Data for Marketing and Demand Generation - 2020
![Bombora Intent topic selection guide](https://content.cdntwrk.com/files/aT0xMjUxOTE4JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTg1M2QwYmViMmQ0NDI4YTUxYjE4Mjk3ZmRkYmZhYzBl/-w-320.jpg)
This guide deep dives into Intent topics - what they are, how they are derived and how you can best select them - to make the most of Bombora’s Company Surge® Intent data.
Connect Bombora and Outreach to get Intent data-driven tasks for accounts showing buyer intent each week. Outreach Admins may use this guide to setup the integration for their organizations.