Discover how B2B buying committees are formed, and Intent data is derived.
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Intent topics vs. keywords
There are many variables involved in deriving Intent data. Learn about the difference between Bombora's Intent topics and other providers' keywords.
B2B Audience Segments (extended)
Surf the entire list of B2B firmographic and demographic data segments that are available for all digital targeting needs.
B2B Audience Segments
Learn about the scale of the B2B Data Co-op and surf the demographic, firmographic, B2B interest, and install data segments that are available for your digital advertising and other targeting needs.
GDPR Compliance
At Bombora, we recognize the significance of data reforms such as GDPR to our customers and partners.
Global Coverage - Q3 2017 - Bombora
Explore the global coverage of Bombora's B2B Data Co-op to see if the accounts and markets in which you are interested are available.
MasterSurge Data Dictionary - Bombora
Understand the output data from the MasterSurge Reports for applicable customers only.
AllDomainsAllTopics - ADAT - Data Dictionary - Bombora
Understand the output data from the All Domains All Topics Reports for applicable customers only.
AllDomainsAllTopicsZip - Data Dictionary - Bombora
Understand the output data from the All Domains All Topics + Zip Reports for applicable customers only.
Historical Buyer Journey Analysis uncovers the research topics and buying behaviors of your current customers to reveal what works in your sales and marketing strategies.
Visitor Insights - Google Analytics Sync
Get real-time Visitor Insights synced directly to your Google Analytics to optimize your website content, improve AdWords campaigns, and validate your Account Based Marketing campaigns.
Visitor Insights
Discover all of the ways to activate and utilize Visitor Insights data.
Audience Verification Info Sheet
Powered by the first and largest Business-to-Business Data Co-op, Audience Verification provides visibility into the accuracy of Account-Based Marketing and audience-targeted campaigns.
Company Surge® Analytics
Powered by the largest source of B2B Intent data, Company Surge® Analytics takes the guesswork out of sales and marketing.
Company Surge® for Marketo
Bombora and Marketo joined forces to bring Intent data-powered insights directly into the marketing automation platform.
Lenovo - case study
Lenovo significantly boosts sales efficiency by putting Intent data to work.
Marketo - case study
Marketo finds the right accounts to engage, at the right moment, driving more qualified leads and revenue.
Turbonomic and Marketo - case study
Discover how Turbonomic and Marketo used Company Surge® for email conversion lift and sales efficiency.
Just Media and Cloudera ABM - case study
Just Media helps Cloudera leverage Intent data and drive success with Account Based Marketing.
Putting Intent data to work
Learn how to put the insights from B2B Intent data to work across all sales and marketing initiatives.
IBM's Watson - Company Surge® - case study
LinkedIn and Bombora combine forces to provide a more intelligent targeting option for IBM Watson.