Illuminating the 'dark funnel' for sales and marketing success

March 20, 2020

Recognizing the need to drive more qualified opportunities by lighting up the ‘dark funnel,’ Braintree’s Intent data journey began with account prioritization but has quickly expanded to a cohesive full-funnel approach that includes intent-based digital advertising across programmatic and social channels, including Bombora’s newest integration with LinkedIn. 

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The new lead is no lead: Fortinet’s model for deciphering Intent signals to scale demand gen and BDR results
The new lead is no lead: Fortinet’s model for deciphering Intent signals to scale demand gen and BDR results

Hillary Lupo, Tim Freestone, and Alan Tarkowski discuss their approach to using Intent data to support Fort...

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Mapping Intent data to find the predictive path to engagement
Mapping Intent data to find the predictive path to engagement

8x8 maps its prospects' patterns of interest to identify an ideal path for demand generation and sales enga...