In this session intended for marketing and content strategists at B2B brands, we'll discuss: 1. Content's role in an account-based world 2. Aligning content experience with a non-linear buyer's journey 3. The role of data in developing better content and messages
59:47Intent data, coupled with sales intelligence, put sales teams in a pole position to identify interested accounts and reach out to them with timely and relevant information (before their competition do
38:3935% of B2B marketers planned to use Intent data in 2018 according to DemandGen Report. And in 2020 it’s a tool not to overlook. Although, it still makes some B2B marketers say ‘hmmm’. But it doesn'
