How the masters of Intent data are driving organizational transformation

March 20, 2020

Intent Event alumni, Kelvin Gee (Oracle), Brian Cooper (Juniper Networks) and Ben Howell (Salesforce) discuss a range of Intent data issues, including operationalizing a global account-based strategy, building a data lake to feed new business areas, and mobilizing a 20-year-old 'startup' to bring together sales and marketing. 

Previous Video
From zero to 'Extreme': The journey to account intelligence
From zero to 'Extreme': The journey to account intelligence

Extreme Networks discusses how it launched ‘Project Orion,’ a global customer data platform powered by Comp...

Next Video
Bombora product roadmap – Full-funnel activation
Bombora product roadmap – Full-funnel activation

On a overview of Bombora's soon-to-be-released integrations allowing customers to activate its Intent data ...