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Paul Logue and Franklin Herbas explain how SAP developed 'Crystal Ball’ – an account intelligence platform that has delivered hundreds of millions in new pipeline.
Hillary Lupo, Tim Freestone, and Alan Tarkowski discuss their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.
A panel of B2B marketing leaders explores the challenges and artificial boundaries within organizations that have prevented these parallel worlds from unifying into a singular data-driven approach.
Part 2 of a two-part panel in which leading data scientists follow the process, dynamics, risks, and opportunities of a collective data approach in our evolving consent-based world.
Part 1 of a two-part panel, in which leading content providers follow the process, dynamics, risks, and opportunities of a collective data approach in our evolving consent-based world.
Braintree’s Intent data journey began with account prioritization, but has quickly expanded to a cohesive full-funnel approach, including Bombora’s newest integration with LinkedIn.
8x8 maps its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement, and shares outcomes of its unique strategy.
Jeff Marcoux shares his journey from first deploying Intent data for top-of-funnel programs and then expanding its use all the way down the funnel.
Extreme Networks discusses how it launched ‘Project Orion,’ a global customer data platform powered by Company Surge® data that has generated millions of dollars in pipeline and revenue.
Intent Event alumni, Kelvin Gee (Oracle), Brian Cooper (Juniper Networks) and Ben Howell (Salesforce) discuss a range of Intent data issues, including operationalizing a global account-based strategy.
On a overview of Bombora's soon-to-be-released integrations allowing customers to activate its Intent data more efficiently and effectively.
An overview of Bombora's new targeting capabilities.
An overview of Bombora's soon-to-be-released measurement products and features.
Hillary Lupo, Tim Freestone, and Alan Tarkowski share their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.
Venkat Nagaswamy and Vivian Chu share how 8x8 mapped its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement.
Kerry McDonough shares how Braintree expanded its use if Intent data from account prioritization to a full-funnel approach, including programmatic advertising and social.