Intent Event 2018 - Beyond Sales Prioritization: Using Intent Data as a Gateway for ABM - Daniel Day - Snowflake
From the top of the funnel to the bottom, Intent data is permeating company-wide strategies at Snowflake, uncovering previously unseen details. Watch Snowflake's ABM Director (and ABM Professor) discuss using large data pools to append intelligence to your accounts and better tailor 1:1 messaging.