Other content in this Stream
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Paul Logue and Franklin Herbas explain how SAP developed 'Crystal Ball’ – an account intelligence platform that has delivered hundreds of millions in new pipeline.
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Hillary Lupo, Tim Freestone, and Alan Tarkowski discuss their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.
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A panel of B2B marketing leaders explores the challenges and artificial boundaries within organizations that have prevented these parallel worlds from unifying into a singular data-driven approach.
![Follow the data - Part 2: The transformation of content to intent](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F867246246-0a45874ed6c52d4415fd1501f8d0053f3825ca00a28e75083f74ea3e8e419bcd-d_295x166%3Fr%3Dpad&size=1&version=1665679078&sig=193093e49ec073dff4ce8b28847daacd&default=hubs%2Ftilebg-videos.jpg)
Part 2 of a two-part panel in which leading data scientists follow the process, dynamics, risks, and opportunities of a collective data approach in our evolving consent-based world.
![Follow the data - Part 1: The transformation of content to intent](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F867240916-c8fe7de6daf89077bf251c59edbf33d1a22e85e8d240f4ae01a9b6d569c51ece-d_295x166%3Fr%3Dpad&size=1&version=1665679078&sig=9f1182ad7a015ce5218be739f6179e17&default=hubs%2Ftilebg-videos.jpg)
Part 1 of a two-part panel, in which leading content providers follow the process, dynamics, risks, and opportunities of a collective data approach in our evolving consent-based world.
![Illuminating the 'dark funnel' for sales and marketing success](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F867231888-45a6a96b248060b4b296e45fc362bde58fb1ff3d18078b299f923cd4ad6d398e-d_295x166%3Fr%3Dpad&size=1&version=1665679078&sig=427711fced2b098c1ff9c0ccc1f693ff&default=hubs%2Ftilebg-videos.jpg)
Braintree’s Intent data journey began with account prioritization, but has quickly expanded to a cohesive full-funnel approach, including Bombora’s newest integration with LinkedIn.
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8x8 maps its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement, and shares outcomes of its unique strategy.
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Jeff Marcoux shares his journey from first deploying Intent data for top-of-funnel programs and then expanding its use all the way down the funnel.
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Extreme Networks discusses how it launched ‘Project Orion,’ a global customer data platform powered by Company Surge® data that has generated millions of dollars in pipeline and revenue.
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Intent Event alumni, Kelvin Gee (Oracle), Brian Cooper (Juniper Networks) and Ben Howell (Salesforce) discuss a range of Intent data issues, including operationalizing a global account-based strategy.
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On a overview of Bombora's soon-to-be-released integrations allowing customers to activate its Intent data more efficiently and effectively.
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An overview of Bombora's new targeting capabilities.
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An overview of Bombora's soon-to-be-released measurement products and features.
Hillary Lupo, Tim Freestone, and Alan Tarkowski share their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.
Venkat Nagaswamy and Vivian Chu share how 8x8 mapped its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement.