Other content in this Stream
Intent Event 2019 - Fortinet presentation
Hillary Lupo, Tim Freestone, and Alan Tarkowski share their approach to using Intent data to support Fortinet’s evolving Account-Based Marketing (ABM) strategy.
Intent Event 2019 - 8x8 presentation
Venkat Nagaswamy and Vivian Chu share how 8x8 mapped its prospects' patterns of interest to identify an ideal path for demand generation and sales engagement.
Intent Event 2019 - Braintree presentation
Kerry McDonough shares how Braintree expanded its use if Intent data from account prioritization to a full-funnel approach, including programmatic advertising and social.
Intent Event 2019 - Extreme Networks presentation
Paul Green and Jake Radzevich discuss ‘Project Orion,’ a global customer data platform powered by Company Surge®️ that has generated millions of dollars in pipeline and revenue.
Intent Event 2019 - TTEC presentation
Jeff Marcoux shares TTEC's Intent data journey from its initial use case at the top of the funnel and how it has continued to deploy new use cases further down the funnel to great success.
Intent Event 2019 - SAP presentation
Paul Logue (2019 B2B Innovator of the Year nominee) and Franklin Herbas explain how SAP developed 'Crystal Ball’ – an account intelligence platform that has delivered hundreds of millions in new pipel