The Master Surge Feed is a condensed version of our Company Surge® feed that provides companies and metros with Surge scores above 60. The Master Surge feed can be accessed via SFTP.
Frequently Asked Questions:
1. What is the Master Surge Feed?
The Master Surge feed provides an aggregated supply of the domains and metro areas of those domains that are surging on topics in our taxonomy. The Master Surge feed has been formatted to have fewer rows and a smaller file size than the ADAT or ADAT Zip feeds. The Master Surge feed provides the top 5 surging metros by domain, and only domains and metros surging with a score above 60. Check out our Master Surge data dictionary for detailed information on what is included in the feed. For a complete list of historical changes to the format of the Master Surge feed, click here.
2. How can I access the feed?
The feed can be accessed through a Bombora SFTP.
3. What is the frequency of the feed?
The feed is delivered weekly and is available on Mondays.
4. What is a Surge Score and what factors are used to calculate it?
A Surge Score (aka Topic Surge score, Topic interest score, Composite score) indicates the extent to which a company is surging on a specific topic compared to its historical baseline. Scores range from 0 to 100. A score of 50 equals average consumption. Surging companies are those that have scores above 60.
There are many factors that contribute to the way our models calculate the Surge score including:
a. Topic consumption by interactions - the number of interactions from a business in the last 3 weeks compared to the previous 12 weeks of historical data.
b. Topic consumption by unique users - the number of unique individuals from a business researching relevant topics in the last 3 weeks compared to the previous 12 weeks of historical data.
c. Topic relevancy weight - a measure of the content piece's 'denseness' in the topic of interest, i.e. is the topic the focus of the content piece or mentioned briefly?
d. Engagement - the depth of an organization's engagement with the content, i.e. dwell time, scroll velocity, scroll depth, etc.
5. How often do you update your topic taxonomy?
We're continuously evaluating updates and improvements to our taxonomy. We update our topic taxonomy every 1-2 months. To download our most updated taxonomy, click here.
6. What are the use cases for this file?
There are several ways our clients get value out of the Master Surge feed.
a. Incorporate into another platform - clients can offer Company Surge® data as part of their own platform with all topics and all domains available for their clients to customize based on relevancy.
b. Upload into a CRM or Marketing Automation System - clients can score their contacts and inbound leads using company surge data as an input.
For more information about how to use the Master Surge feed, please consult with your Bombora account contact.