Learn how modern marketers are using Intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition knows what hit ‘em. Discover the benefits of each type of intent and what you really need to know before launching an intent-fueled ABM program.
In this webinar, Terminus, the leader in account-based marketing software, and Bombora, the titan of buyer Intent data and analytics, discussed how to action Intent data to drive quality growth at scale.
Here’s just a taste of what we covered:
- Common types of Intent data
- Bombora intent and machine learning
- Real customer stories
- Intent-powered ABM use cases
- Email nurtures
- Ad nurtures
- Event planning
